Jonathan Caliguire
On the art of friendship.
Friendology is my writing on friendship, how we make, keep and deepen the friendships that shape a life. I'm also co-writing a book on the subject.
TODO(Jon): confirm/replace this description in your own words.
Nº 02 · Co-founder & CEO
Ritual Organics
A tallow skincare brand I founded and run, sold through TikTok Shop and our own store.
Visit ritualorganics.co ↗You've built an audience.
Let's work on a product of your own.
A 12-week, one-on-one working engagement for creators who want to turn what their audience already cares about into a physical product, with a practical launch plan and a system for inviting other creators to help it grow.
I keep meeting creators who have built something valuable: people who trust them.
They know how to make content. Some have helped other brands sell a lot of products. But when they start thinking about a brand of their own, the questions change. What should I make? Will people actually want it? How do I find the right supplier? What happens after the first launch post?
I'm the co-founder and CEO of Ritual Organics. Building our skincare brand has meant working through those questions myself, including how to bring other creators into the business as affiliates.
This is for you if you have an engaged audience, a real reason to believe they need a particular product, and the time and separate budget to build it. You do not need a certain follower count.
60-minute kickoff. Eleven 45-minute sessions. One shared workbook. Replies within two business days.
Creator to Brand
$7,500 or three payments of $2,500
The engagement is $7,500, paid in full or in three payments of $2,500. There's no equity or revenue share.
Optional
Audience-to-Product Teardown
$1,500 credited in full if we start Creator to Brand within 30 days
If we both agree to start Creator to Brand within 30 days, the full $1,500 is credited toward the engagement. The total stays $7,500, not $9,000. You do not need it to apply for Creator to Brand.
01
The Best Coffee on the North Shore of Oahu (From a Guy Who Goes Every Day)
A local surfer's guide to the best coffee on the North Shore of Oahu: Haleiwa and Waialua coffee shops, the best matcha, and what to order at The Bird's Nest.
02 · Draft
My Home Coffee Setup in Hawaii
The coffee gear I actually use every morning on the North Shore.
03 · Draft
My UGC Creator Setup
The camera, audio and lighting gear behind my TikTok and brand content.
Portfolio
Photography & film, as EyeLights Creative
Freelance
Soulcare
Freelance creative work.
Work with me
UGC & brand partnerships
For products I actually use.
For creatorsCreator to BrandA 12-week, one-on-one engagement if you want a physical product of your own.
Friendology
Get the next essay in your inbox.
Free · Hosted on Substack · Unsubscribe anytime