Friends,
If you’ve been searching for a brand content trip, or for UGC content in Hawaii, you might be picturing a week of travel, and a production that only works if a whole roster of brands signs on.
What I’m running is simpler. It’s North Shore Sessions, a shared shoot on the North Shore of Oahu. A few brands that don’t compete with each other can put their products in the same scenes, on the same day, and split the cost of making the work. The day can still happen if only one brand books.
I’ve been on both sides of this. I make content for Ritual Organics, and I come from commercial video. The expensive version is one brand booking the whole day and hoping the weather holds. The cheap version is a single UGC clip that may not give you enough to run a season of posts.
A multi-brand beach day sits in the middle. Here’s how it works.
1. You apply. You tell me who you are, what you’d ship, and what you want the content for. I check for a fit, and I make sure you’re not in the same category as another brand already booked for that day.
2. You reserve a spot. The buy-in is $2,000 per brand, per beach day. The price is on the page. You don’t need a call to learn it.
3. You ship your product. I’ll send a North Shore address and a short packing list. You don’t have to fly out unless you want to. Most brands will ship the product and use the files. Friends here will model.
4. We pick a really nice day. I live here, so this is a shoot, not a trip I have to travel for. I get coffee in Haleiwa most days, I even wrote a guide to it, and I already know which beaches work at what hour: Waimea, Rocky Point, Haleiwa, the water around Waialua. When the weather is good, we go. I bring a crew of friends, and we put your product in the scenes, including vertical video for TikTok, Reels, and Shorts.
5. You get the library. I send you 100+ raw photos and 20+ raw video clips, plus a simple index, within two weeks of the shoot. You also get usage rights for organic social, paid social, your site, email, and marketplaces. I’ll put the exact terms in writing before you pay.
That’s why it’s less expensive than booking the same kind of day on your own. You’re not underwriting the whole production. Non-competing brands are capped, usually at four or five, so each product gets real time in the scenes. If you’re the only brand ready, we can still shoot.
If you also want a finished, edited video, not just the raw files, there’s a separate UGC package at $500 per video, 60 to 90 seconds. You can book that with the beach day or on its own.
This is a good fit if you have a physical product that looks at home in Hawaii: surf and apparel, wellness and skincare, coffee, and similar lifestyle brands. It’s probably not the right fit if you need a private studio catalog, a large crew, or exclusive use of a location.
The longer version is on the North Shore Sessions page. You can apply there if you’d like to be on a future day.
Sending love from Hawaii,
Jon
About me: I’m Jon Caliguire. I surf, work from home on the North Shore of Oahu, and I’m co-founder and CEO of Ritual Organics, a tallow skincare brand.